Go into a kiosk in a station on the Tokyo Metro subway system and take a look at the drinks.
There’s always a colorful selection of beverages.
But perhaps none quite so colorful as this.
In fact, the energy drink is proving so popular you may not even be able to find a can of Ojo-sama Seisui, which translates as “fair lady’s holy water”. Since April 1st the drink has been on sale at Tokyo Metro station shops.
There’s even a catchy bit of copy: “The goddess inside me awakens”!
The drink is apparently full of healthy and beautifying ingredients, but the name is a jaw-dropper.
Of course, regular readers of this blog will know that seisui or “holy water” is a euphemism for urine or golden showers, and has inspired its own kinds of adult products.
Take a look at the brand’s ad, which seems more like an anime fantasy film, full of maidens on horseback.
According to the tabloids, Ojo-sama Seisui is getting popular with male commuters.
The product is actually part of a series of “beauty energy drinks” and other unusual cosme items marketed in the same moe way.
Still, wouldn’t you rather have some of the real thing?
