Tenga is having a massive year to celebrate its tenth anniversary.
It has continued its series of special new releases for the milestone with the Tenga Condoms.
While the condoms themselves are regular sleeves (natural color, natural-type tip), the packaging is awesome. Each of the condoms in the six-pack comes in its own mini case (common in Japan) with an individual pop art design.
The six are then stored in a round case that looks like it could house almost anything (sweets, snuff, a monocle) except condoms! As discreet and stylish as Tenga always is.
As usual the marketing is also fun, with lots of shots of young couples posing with the condoms.
This year is turning out to be a bonanza and it’s still only spring.
We have already seen the Tenga Vacuum Controller last month, which is Tenga’s first sex machine and works with the Onacup series.
And in January Tenga kicked off its celebrations with the special Premium Vacuum Onacup.
As you can see from these products and its past ones, the “Apple of the Japanese adult industry” still maintains its usual chic, yet minimal approach to the design of its products.
The new Tenga Condoms are more pop and playful, but this also isn’t new. In the past Tenga has released Keith Haring-themed products.
The Tenga Condoms also come at a time when Japanese condom makers are really doing interesting things.
Okamoto recently released its Zero One Condoms, which are a mere 0.01mm — the world’s thinnest possible condoms.
Cynics and/or enthusiasts will also spot that Okamoto’s ultra-thin contraceptives are a kind of rip-off of a much-acclaimed condom by Sagami, the Original 0.01 Condom (as the name suggests, also 0.01mm), though hopefully the Okamoto ones won’t be as hard to find as the notoriously rare Sagami model.
Japanese condom makers have to try hard, though, because a lot of (most?) couples don’t use condoms (Japan is ranked among the lowest in world for condom usage). As such, they are forced to employ unusual marketing strategies to draw interest to their rubbery products.
