Durex, the condom brand, have an interest in things sexual.
This doesn’t just mean marketing their prophylactic, it also means studying global sex habits.
From Durex’s Sexual Wellbeing Survey (2007/2008) and Face of Global Sex (2012), they gained some insights into international bedroom tendencies among heterosexual couples.
The Japan results intrigued us…
The main conclusion is that apparently people in Japan are very unhappy with their sex lives.
Japan was the only country where more people said they were dissatisfied with their sex lives than satisfied.
See the chart here.
Why? Is sex so bad here?
No, likely this can be put down to the phenomenon of the sexless marriage, a sad state of affairs (no pun intended) which has become ingrained in Japan.
34% of people surveyed in Japan said they had sex weekly, which is the lowest result. Long work hours, regular after-work drinks with colleagues, and easily available prostitution all combine to decrease the amount of time couples and spouses spend in each other’s company, especially intimately.
Surprisingly the facts seem to show that married people in general have the most sex. But marriage is on the decline in Japan and this also then means less frequent sex.
In Durex’s 2012 report it found that over 60% of Japanese people used condoms during their first sexual experiences, which shows that the country’s notorious slack attitude towards contraception likely sets in later. Durex also found the mean age for people to lose their virginity in Japan is relatively mature 20.4 years.
It also said that 75.6% of Japanese had never experienced an unwanted pregnancy, rather countering all the cases of shotgun weddings we hear about (especially celebrities), and 82.6% had never experienced an STD.
