One sure-fire way to promote condom usage is to use a sexy girl as your brand ambassador, right? Well, we’re not sure. It will certainly get the punters thinking about sex but will they then reach for a prophylactic when things get going?
Condom usage in Japan is notoriously low, with men preferring to pull out (and often do a money shot on their partner, particularly their face — a technique learned from Japanese porn). Obviously, this is not the safest method of having intercourse (and, we presume, for the female partner not the most comfortable way to end things).
So Sagami continues to market its offerings as high-quality alternatives. This is not mere marketing spiel. Sagami, like fellow industry leader Okamoto, make some of the world’s thinnest condoms — 0.1 millimeters!
It regularly hires gravure models as brand ambassadors. In 2021, it was Airi Shimizu.
This year, for their “fourteenth-generation” ambassador for the Sagami Original condoms line, it’s the turn of Mizuki Takanashi. (In 2018, the position was jointly held by Rina Hashimoto and Tomomi Morisaki, so Takanashi is actually the fifteenth ambassador.)
The 24-year-old with an F-cup bust is well known for her curves and her two snaggleteeth (yaeba) — commonly regarded as a sign of cuteness among Japanese idols.
Her first photo book came out in July, featuring a semi-nude shoot. Here are a couple of highlights.
See more pics of Mizuki Takanashi on our tumblr page.
