We’ve said it before and we’ll say it again, once more for the people at the back: Japanese lingerie advertising is the place to go to see some of the country’s hottest gravure models and music idols in scantily clad attire, often hotter than the more placid and conventional aesthetic of gravure that we encounter on the pages of the weekly magazines.
The two big names in the industry are, as regular readers will know, Ravjour and Peach John.
The latter has picked 19-year-old Aika Sawaguchi (沢口愛華)) for their next brand ambassador. The up-and-coming gravure star is not really typical of a Japanese female body, not least her F-cup breasts. But we don’t look to lingerie models to reflect the average body, of course, and the alluring Aika does a ravishing job of demonstrating the busty appeal of Peach John underwear.
As recently announced, she’s been hired as Peach John’s online advertising model. Her first modeling shots feature her in pink lingerie. With assets like hers, it’s easy to see why she got the gig.
Only a first set of images have been released so far, but we hope to see much, much more of Aika Sawaguchi as the campaign progresses.