We were waiting with bated breath and they delivered: Tenga, Japan’s top adult brand, has blasted off to the edge of space!
The whole launch of the Tenga Rocket — part of the Space Tenga project implemented with such partners as entrepreneur Takafumi Horie — was broadcast live online.
The MOMO6 rocket left terra firma on July 31 from the launch site in Hokkaido, achieving speeds of around 92 km some four minutes after launch and succeeding in releasing its payload. It marks the first such space launch by a private enterprise in Japan.
As previously reported, the payload was a Tenga-shaped message pod featured 1,000 people’s wishes as well as a Tenga Robo. These were all released: the Tenga Robo splashed into the sea and was later recovered by ship. The data it recorded will be analyzed.
The project has major implications for private-sector space travel in Japan and does have a serious side in that Tenga is nominally trying to figure out what being in space does to its toys (and thus how it affects masturbation). On the other hand, the project is perhaps the most expensive publicity campaign ever run for an adult brand in Japan.
