Tenga, the Apple of the Japanese adult market, is convinced that self-pleasure should be a premium experience. And it also knows how to market its products in a truly savvy and novel way.
Case in point is its latest campaign in which the brand gives people to win a “gold” Premium Tenga cup just by retweeting a certain tweet by March 31.
All right, this is indeed made out of almost 100% gold but it’s not an actual sex toy, even if it does look uncannily like one of the entries in the bestselling Premium Tenga cup series, whose Premium Vacuum Cup tenth-anniversary toy is getting a relaunch and is joined by new cup releases this month. It’s actually a tissue case — which is also, of course, an item useful for masturbation — and is valued at ¥10 million (nearly $100,000)! It also weighs about a kilogram (pounds).
Crafted by genuine artisan Satoru Kawano, the Golden Tenga Tissue Case will be given to the lucky winner with a wooden display box, two spare tissue cases, a gold Tenga box, and what Tenga is dubbing the “Red Cushion of Happiness.”
Tenga is also including a gold “18-only” necklace as another prize for someone who registers for the manufacturer’s newsletter.
As of writing, the campaign tweet has received nearly 23,500 retweets. Note that you have to be resident in Japan to take part in the competition.
